MB Suncare Settings Trends in Beauty


Las Vegas, NV – Miami Beach Suncare receives national recognition for setting trends with their free sunscreen dispenser program. The prestigious 2016 Trendsetter Award was presented to the brand at the 14th Edition of Cosmoprof North America’s Annual Beauty Show in Las Vegas last month. The event serves as the leading B2B beauty trade show highlighting revolutionary technologies and forward-thinking programs.

Awarded to a select few of the 1,200 exhibiting brands, the Trendsetter Award identifies the most innovative exhibitors at the show. As the first in the nation to offer free sunscreen to the public, Miami Beach Suncare, in partnership with Mount Sinai Medical Center and the City of Miami Beach, is leading a national movement in skin cancer prevention.

This award comes on the heels of Vice President Joe Biden’s recognition of the sunscreen dispenser program and the City’s commitment to continue the program for at least another five years. “We are honored to have the opportunity to serve as a leader in providing practical solutions for skin cancer prevention in our country,” said Desiree Rodriguez, Vice President for Sales and Marketing at Destination Brands International (suncare manufacturer). “We are grateful for the platform that Cosmoprof provided to showcase this program and our commitment to giving back to our community.”